I read this line of questioning on another blog... with many responses.. but I thought it would be best to try to sum it up...from my 25 plus years of experience and the best well of knowledge my clients:
Call me biased- I pay attention to no surveys but.. pay attention to the actual day to day show floor...as stated...medium size companies need trade shows and small along with start ups..the costs are challenging but the reward is hard to measure for them with out true tracking or detailed follow up with prospects[Note: the number #1 complaint from attendees- "No one followed up with me after the show"]...but it can be measured swiftly and or immediate by not going! Big corporations are feeling the crunch or leveled and feel they can 1/2 their booth sizes but... but... try as they may still spend the $$$ at primary shows somewhere either in the venue in a meeting room or at a chosen hotel to still pull the audience thier own or new..to present product/services. Thier secondary shows may get more portables[for a booth] and premuims to maintain brand awareness..Money is there for us display fabricators and or managers need to be creative and try running a head of our prospects.. more 5K or 10Ks...ha ha
Be Well and Be prosperous "Big Kahuna" Irv
Licensing Expo 09
WWE booth and graphics
Wednesday, December 7, 2011
Sunday, July 17, 2011
Exhibiting 101 and beyond: New Day is Dawned for exhibiting!!
Exhibiting 101 and beyond: New Day is Dawned for exhibiting!!: "Well I have been busy.. trying to get the next big or small in our doors. I new type of client is out in the landscape. The type that is mo..."
New Day is Dawned for exhibiting!!
Well I have been busy.. trying to get the next big or small in our doors.
I new type of client is out in the landscape. The type that is more cautious and maybe even questions what trade shows are providing in terms of thier ROI. They are still a marketing tool but, need to be more efficient. Enter the new strategy: New Exhibit[Maybe], New marketing and use show provided display[possibility], New custom rental and abandon old booth[also a possibilty] or new graphics on old booth[also a great choice].
All of the above are great.
A] use your existing booth if it still has life at your key National show and change graphics and or update some pieces from your fabricator. Take less items as well. Saves $$$
B] Use a custom rental to not appear less of a company at regional shows. One time flat cost.. show is over no other bills later.
C] Portable or modular diplays look great and hlep on the companies wallet best to own is you attend more than 2 regional/National shows a year.
Well I have been offering all of the above and then some. How I arrived at the new "Dawn". Custom rentals, selling of pre-owned exhibits and lower than market value to help place marketing dollars in your show not all on the booth. There is other choices... to answer more questions please do not hesitate to call Irv Plank of Fairlane Exhibit Co.: 949- 631-9600 or e-mail 24/7 @ bk@gofairlane.com look forward to the opprotunity.. also- send me your thoughts on this blog or e-mail. *Peace*
I new type of client is out in the landscape. The type that is more cautious and maybe even questions what trade shows are providing in terms of thier ROI. They are still a marketing tool but, need to be more efficient. Enter the new strategy: New Exhibit[Maybe], New marketing and use show provided display[possibility], New custom rental and abandon old booth[also a possibilty] or new graphics on old booth[also a great choice].
All of the above are great.
A] use your existing booth if it still has life at your key National show and change graphics and or update some pieces from your fabricator. Take less items as well. Saves $$$
B] Use a custom rental to not appear less of a company at regional shows. One time flat cost.. show is over no other bills later.
C] Portable or modular diplays look great and hlep on the companies wallet best to own is you attend more than 2 regional/National shows a year.
Well I have been offering all of the above and then some. How I arrived at the new "Dawn". Custom rentals, selling of pre-owned exhibits and lower than market value to help place marketing dollars in your show not all on the booth. There is other choices... to answer more questions please do not hesitate to call Irv Plank of Fairlane Exhibit Co.: 949- 631-9600 or e-mail 24/7 @ bk@gofairlane.com look forward to the opprotunity.. also- send me your thoughts on this blog or e-mail. *Peace*
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